{"id":4776,"date":"2014-07-08T09:53:57","date_gmt":"2014-07-07T21:53:57","guid":{"rendered":"http:\/\/abtec.co.nz\/blog\/?p=4776"},"modified":"2014-07-08T09:55:07","modified_gmt":"2014-07-07T21:55:07","slug":"abtec-petone-editorial-in-hutt-news-8th-july-2014","status":"publish","type":"post","link":"https:\/\/abtec.co.nz\/blog\/abtec-petone-editorial-in-hutt-news-8th-july-2014\/","title":{"rendered":"Abtec Petone Editorial in Hutt News 8th July 2014"},"content":{"rendered":"<p>Love of music and a driving, booming, enthusiasm for quality sound and top customer service led by owner <strong>Ashley Burrell<\/strong> has turned <strong>Abtec<\/strong> into a automotive and home audio hit\u00a0 with customers.<\/p>\n<p><strong>Sounds Alive<\/strong> is the theme of <strong>Abtec<\/strong> who have been in the business for more than 20 years and know their speakers. For the past two years they have been located in their own purpose-fitted building on the corner of Hutt Road and Riddlers Crescent in Lower Hutt.<\/p>\n<p>\u201cGood music relies on quality speakers to make it come alive and everyone has a different ear for what they like, whether warm, sharp edged, or sparkling with lots of gain,\u201d says <strong>Ashley<\/strong>. \u201cWe have sourced speakers with the widest range of sounds and decibel ratings from around the world.<\/p>\n<p>\u201cOur team is one of the most experienced in New Zealand\u00a0 &#8211; we know audio and the speakers that can deliver what the customer expects because no two speakers are the same.<\/p>\n<p>\u201cThe modern push for mobile devices with tiny speakers have placed emphasis on sourcing and playing the music, but the real pleasure of music is in the speakers &#8211; that is where the quality comes from.\u201d<\/p>\n<p>And <strong>Abtec<\/strong> are experts at installing speakers in cars ranging from the mid-level quality range right up to 21 inch woofers pushing out a 155db sound that is louder than a 747 aircraft taking off.<\/p>\n<p>\u201cThat\u2019s a lot of sound in a small space,\u201d says <strong>Ashley<\/strong>.<\/p>\n<p><a href=\"http:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-1.jpg\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-4777\" title=\"photo-1\" src=\"http:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-1.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-1.jpg 600w, https:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-1-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>(From left to right,<strong> Vaughan, Darryl, Ashley, George, Lance<\/strong>)<\/p>\n<p><strong>Abtec<\/strong> have fitted out their staff cars, which are all different in shape and size,with the best audio equipment money can buy as demonstrators for customers.<\/p>\n<p>\u201cWe provide a listening experience within the vehicle itself over a full range of options from the powerful to the sedate,\u201d says <strong>Ashley<\/strong>, a father of four children who admits his love for music means he spends a lot of time glued to the business.<\/p>\n<p>His wife <strong>Narelle<\/strong> works alongside him managing the accounts along with brother <strong>Darryl<\/strong> who has the deft touch of a maestro in installations and balancing the interior sound of the speakers.<\/p>\n<p><a href=\"http:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-3.jpg\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-4778\" title=\"photo-3\" src=\"http:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-3.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-3.jpg 600w, https:\/\/abtec.co.nz\/blog\/wp-content\/uploads\/2014\/07\/photo-3-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u201cWe are a strong team and that\u2019s what makes it work,\u201d he says.<\/p>\n<p>A strong Eagles fan but willing to take<strong> Narelle<\/strong> to a Justin Timberlake concert in Auckland, <strong>Ashley<\/strong> has set up his building with its own sound theatre where customers can sit back and listen to the speakers they are going to buy.<\/p>\n<p>\u201cWe work hard at helping customers make the right choice for audio in their car and their home,\u201d he says.<\/p>\n<p><strong>Abtec<\/strong> also provides a full range of car alarm units, and various automotive systems.<\/p>\n<p>A specialist function is the installation of new sound and communications units in imported cars and sensors.<\/p>\n<p>\u201c<strong>Abtec<\/strong> has come a long way since <strong>Darryl<\/strong> and I first started touting for business at home shows with a little Datsun 180b kitted out with the latest audio equipment,\u201d he says.<\/p>\n<p><strong>Abtec<\/strong> also provides an online service at <a href=\"http:\/\/www.abtec.co.nz\/\">www.abtec.co.nz<\/a> backed with a full New Zealand warranty and a speaker repair centre at the<strong> Abtec<\/strong> installation centre.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>-Hutt News 8th July 2014<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Love of music and a driving, booming, enthusiasm for quality sound and top customer service led by owner Ashley Burrell has turned Abtec into a automotive and home audio hit\u00a0 with customers. Sounds Alive is the theme of Abtec who have been in the business for more than 20 years and know their speakers. For [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4,5],"tags":[],"_links":{"self":[{"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/posts\/4776"}],"collection":[{"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=4776"}],"version-history":[{"count":5,"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/posts\/4776\/revisions"}],"predecessor-version":[{"id":4783,"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/posts\/4776\/revisions\/4783"}],"wp:attachment":[{"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=4776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=4776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abtec.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}